Personalized nutrition doesn't cut it. Why 'Smart Nutrition' is the way of the future.

Personalized nutrition is a hot topic but most of the offerings today assess a handful of factors that influence nutrition, resulting in imprecise and ineffective recommendations. At Elo, we go several layers deeper to get a better understanding of your individualized nutrition needs and we call this Smart Nutrition. Like other smart products, Smart Nutrition takes personalization to a new level and delivers more accurate nutrition solutions uniquely for you.

Nutrition is a complex science that involves many variables, which means there’s no “one size fits all” approach. Increasingly, consumers are looking for nutrition solutions tailor-made for their unique biology, goals, and preferences. To date, most of the personalized nutrition offerings are based on questionnaires instead of clinical data and overlook important details such as dosing, format, and bioavailability. At Elo, we think a more specific approach, deeply grounded in science, is needed to maximize results -  we call it ‘Smart Nutrition’.

Personalized nutrition vs. Smart Nutrition

Personalized nutrition

Personalized nutrition solutions acknowledge that we’re all unique, however, they typically don’t take into account biochemistry, DNA, or other unique factors [


]. Instead, shallow assessments such as questionnaires are used to determine the optimal nutrition approach for you. Moreover, personalized nutrition solutions tend to be static. That is, recommendations don’t evolve as your goals and needs change. Overall, personalized nutrition products are a good starting point for determining positive diet and lifestyle changes, but fail to go deep into your individual needs and goals. Here are some of the main features that personalized nutrition offers.

Personalized nutrition

  • Data source: Questionnaires

  • Recommendations: Static -- often based on one-off analysis. 

  • Coaching: Minimal or none.

  • Product customization: Predefined options. 

  • Science: Surface-level analysis of scientific literature.

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Smart Nutrition

Smart Nutrition is a highly specific approach with one goal in mind - to find exactly the right nutrition approach unique for you. Smart Nutrition recommendations are driven by an in-depth analysis of the biochemistry, personal goals, health history, and activity levels, and are constantly evolving to reflect your changing needs. Moreover, recommendations are drawn from a combination of blood testing, questionnaires, and tracking data such as Apple Healthkit, and dosage, duration, and other factors are precisely calibrated for each individual based on the latest human clinical trials. 

At Elo Health, we deliver Smart Nutrition, which is personalized, precise, and proactive.

  • Personalized: Smart Nutrition is based on an in-depth analysis of your biochemistry, goals, health status, and activity level. Every product is made just for you. 

  • Precise: Smart Nutrition offers you the right dose of the right nutrients at the right time, based on the latest scientific research.

  • Proactive: Smart Nutrition anticipates your nutrition needs and gets better at delivering the optimal mix of nutrients for you over time.

Smart Nutrition

  • Data sources: Blood biomarkers, DNA, wearable and home monitoring devices, questionnaires and clinical data.

  • Recommendations: Dynamic -- evolve with your change needs, based on an in-depth analysis of your specific biochemistry, goals, health status, and activity level. 

  • Coaching: High touch, enables lasting positive health changes based on a detailed understanding of a person, their goals, and intrinsic motivations.

  • Product customization: No product is the same -- nutrient dosage and combinations, timing, duration, and other factors are finely tuned for your individual profile.

  • Science: Based on a comprehensive analysis of scientific literature, including efficacy, dosage, population, and format.

While both approaches try to help you apply nutrition science to your body, personalized nutrition is far less specific than Smart Nutrition and therefore, less likely to be effective. 

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Effectiveness of Smart Nutrition

Smart Nutrition is a relatively new concept; however, research suggests that using blood testing, gene sequencing, and/or microbiota profiling to personalize nutrition recommendations increases adherence to dietary intervention and improves outcomes [1]. Additionally, Smart Nutrition has shown promise as an effective intervention for people with chronic conditions such as metabolic syndrome, type 2 diabetes, cardiovascular disease, and obesity [1,2,3,5].

>95% of Elo Beta members have seen a positive change in one or more biomarkers.

Smart Nutrition at Elo

At Elo Health, we deliver Smart Nutrition by overlaying your blood biomarker results, wearable data, and questionnaire answers with a proprietary analysis of over 3,500 clinical trials. Essentially, we make sense of the messy world of nutrition science and your personal health data to recommend the right nutrition and supplements for you.

The ingredients in your custom supplement packets have been chosen for you based on your unique profile and the dosages calibrated to your goals and needs. Our supplements undergo rigorous third-party testing so you can feel confident that what you see on the nutrition label is what you get - no funky stuff.

Additionally, we recalibrate your nutrition plan as your goals and needs change. Our product includes quarterly blood biomarker testing, regular 1:1 check-ins with your dedicated Elo Health Coach, and ongoing optimization.

How Elo works:

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When you subscribe to Elo, you’re subscribing to a service, not just personalized supplements. Here’s how it works:

  1. Assess your biomarkers. Once you’ve downloaded the Elo App and completed the onboarding process, we’ll send you a biomarker test kit. This kit contains everything you need to evaluate 12 nutrition-related biomarkers with a simple finger prick test. Learn how to collect a successful biomarker sample at home with this step-by-step guide.

  2. Connect to the Elo app. Connect your wearable and home monitoring data to Elo via the Apple Healthkit. You can also connect your previous lab and medical data to the Elo App (if desired).

  3. Review your results with an expert. Once we receive your results from the lab, your dedicated Elo Health coach will contact you to schedule a 30-minute, 1:1 coaching session. During this session, your coach will review your data, including your biomarker results, and discuss your precision supplement packet. Learn more about Elo’s health coaches, Silvia, Alayna, Jessica and



  4. Deliver daily nutrition. Every month you’ll receive 30 Smart Supplement packets containing your custom mix, as well as daily reminders to take your supplements (we know that it’s easy to forget). Elo currently only offers supplements, however, we are actively adding more nutrition products to our offerings.

  5. Rinse and repeat. Every quarter we send you another biomarker test kit, review your data and adjust your supplements and recommendations accordingly. Watch your results improve over time with the Elo App.


Personalized nutrition and Smart Nutrition are approaches to health that are tailored to your unique goals and needs. While personalized nutrition scratches the surface, Smart Nutrition provides highly specific recommendations based on the most advanced biochemical and technological approaches available (such as AI, biomarker analysis, and blood testing). At Elo Health, we offer Smart Nutrition and are dedicated to finding the best nutrition solutions and supplements, uniquely for you, underpinned by science.

Key takeaways

  • Personalized nutrition is a somewhat specific method for creating food, exercise, and supplement recommendations based on shallow assessments of nutrition and lifestyle factors.

  • Smart Nutrition is a highly specific approach to creating healthy dietary habits based on AI, biomarkers, and expert guidance, driven by an in-depth analysis of the biochemistry, personal goals, health history, and activity levels.

  • Smart Nutrition has been used to address diseases and conditions such as metabolic syndrome, type 2 diabetes, cardiovascular disease, and obesity [1,2,3].

  • Smart Nutrition advice is precisely calibrated to determine individualized supplement types, active compounds, dosage, and duration, while being proactive to prevent disease.    

  • At Elo, we are focused on outcome-based approaches, we deliver Smart Nutrition by overlaying your blood biomarker results, wearable data, and questionnaire answers, with a proprietary analysis of over 3,500 clinical trials.


  1. de Toro-Martín, J., Arsenault, B. J., Després, J. P., & Vohl, M. C. (2017). Precision Nutrition: A Review of Personalized Nutritional Approaches for the Prevention and Management of Metabolic Syndrome. Nutrients, 9(8), 913.

  2. Wang, D. D., & Hu, F. B. (2018). Precision nutrition for prevention and management of type 2 diabetes. The lancet. Diabetes & endocrinology, 6(5), 416–426.

  3. Bashiardes, S., Godneva, A., Elinav, E., & Segal, E. (2018). Towards utilization of the human genome and microbiome for personalized nutrition. Current opinion in biotechnology, 51, 57–63.

  4. Ferrario, P. G., Watzl, B., Møller, G., & Ritz, C. (2021). What is the promise of personalised nutrition? Journal of nutritional science, 10, e23.

  5. Zeisel, S. H. (2020). Precision (personalized) nutrition: Understanding metabolic heterogeneity. Annual Review of Food Science and Technology, 11(1), 71–92.